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Press Releases


Looking to see more YETI coverage? News about our brand and business, straight from the source.

New YETI Products Fall 20176-29-17 YETI Announces New Products For Fall 2017

YETI, a leading outdoor brand, has announced a variety of new offerings to join its iconic line of premium goods.”[...]

NASCAR Official Partner Products5-18-17 NASCAR Announces New YETI Official Partnership And Licensing Agreement

NASCAR, NASCAR Team Properties, and YETI announced today, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR®.”[...]

YETI2-2-17 YETI Reaches Settlement

YETI®, the leading premium cooler and drinkware brand, is pleased to announce that a binding settlement has been reached in the United States District Court lawsuits brought against RTIC Coolers and brothers John and Jim Jacobsen[...]

Hopper Two2-1-17 YETI Reinvents the Hopper™

YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO™[...]

Rambler Jugs1-10-17 YETI Extends Stainless Steel Line, Introducing Rambler® Jugs

YETI, a leading premium cooler and drinkware brand, introduces YETI Rambler Jugs as the latest addition to its family of stainless steel products[...]

Hopper Flip7-12-16 YETI Introduces the Hopper Flip™ 12

YETI, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers[...]

Field Tan Hopper4-18-16 The YETI Hopper Gets a New Look With Field Tan

YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers [...]

Matt Reintjes8-31-15 YETI Coolers Hires Matt Reintjes as CEO

YETI Coolers is pleased to announce that Matt Reintjes is joining the company as CEO [...]

YETI Rambler Lowball7-15-15 YETI Rambler Lowball

A new addition to the Rambler drinkware series, the YETI Rambler Lowball. [...]

YETI ICE1-19-15 YETI ICE

YETI ICE, a next generation, virtually indestructible, reusable cooler pack [...]

YETI Hopper 201-8-15 YETI Hopper 20

Introducing the YETI Hopper 20 soft-sided cooler [...]

YETI Rambler Colster1-8-15 YETI Coolers Rambler Colster

Introducing the latest addition to the Rambler drinkware series, the YETI Colster[...]

YETI Pink Cooler8-4-14 YETI Coolers Pink Coolers

Limited edition pink coolers to support National Breast Cancer Awareness Month in October [...]

YETI Hopper 307-9-14 YETI Coolers Hopper

Introduction of the portable Hopper cooler.[...]

YETI Rambler Tumblers4-9-14 YETI Coolers Rambler Tumblers

Introduces the vacuum insulated Rambler 20 and Rambler 30.[...]

Beverage Holder & Rod Holster10-29-13 YETI Coolers Fishing Rod Holster and Beverage Holder

Introducing two new additions to the YETI accessories line — the YETI Rod Holster and YETI Beverage Holder [...]

Blue CoolerBlue Cooler Press Releases 7-16-13 YETI Blue Coolers

YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan.[...]

YETI Tank 857-2-13 YETI Tank

Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you the envy of every tailgater at the game and everyone at your backyard barbeque [...]
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