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Press Releases

Looking to see more YETI coverage? News about our brand and business, straight from the source.

Hopper Flip7-12-16 YETI Introduces the Hopper Flip™ 12

YETI, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers[...]

Charged5-24-16 YETI Backs Survival Documentary, Charged

YETI, a leading premium cooler and drinkware brand, heads to the big screen with the backing of its first feature-length documentary Charged[...]

Field Tan Hopper4-18-16 The YETI Hopper Gets a New Look With Field Tan

YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers [...]

Matt Reintjes8-31-15 YETI Coolers Hires Matt Reintjes as CEO

YETI Coolers is pleased to announce that Matt Reintjes is joining the company as CEO [...]

YETI Rambler Lowball7-15-15 YETI Rambler Lowball

A new addition to the Rambler drinkware series, the YETI Rambler Lowball. [...]


YETI ICE, a next generation, virtually indestructible, reusable cooler pack [...]

YETI Hopper 201-8-15 YETI Hopper 20

Introducing the YETI Hopper 20 soft-sided cooler [...]

YETI Rambler Colster1-8-15 YETI Coolers Rambler Colster

Introducing the latest addition to the Rambler drinkware series, the YETI Colster[...]

YETI Pink Cooler8-4-14 YETI Coolers Pink Coolers

Limited edition pink coolers to support National Breast Cancer Awareness Month in October [...]

YETI Hopper 307-9-14 YETI Coolers Hopper

Introduction of the portable Hopper cooler.[...]

YETI Rambler Tumblers4-9-14 YETI Coolers Rambler Tumblers

Introduces the vacuum insulated Rambler 20 and Rambler 30.[...]

Beverage Holder & Rod Holster10-29-13 YETI Coolers Fishing Rod Holster and Beverage Holder

Introducing two new additions to the YETI accessories line — the YETI Rod Holster and YETI Beverage Holder [...]

Pink Cooler Auction10-14-13 YETI Coolers Auctions Pink Cooler to Benefit American Cancer Society

Announces it will auction off a one-of-a-kind pink Roadie cooler to raise awareness for the National Breast Cancer Awareness Month (NBCAM).[...]

Corey Maynard8-1-13 Corey Maynard named Vice President of Marketing

YETI Coolers announced today that Corey Maynard has been appointed Vice President of Marketing.[...]

Blue CoolerBlue Cooler Press Releases 7-16-13 YETI Blue Coolers

YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan.[...]

YETI Tank 857-2-13 YETI Tank

Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you the envy of every tailgater at the game and everyone at your backyard barbeque [...]