Press Release - Ice Blue Coolers
YETI Coolers Expands Color Options of World’s Toughest Coolers
Premium cooler manufacturer grows SKU count by 25%
July 16, 2013 (Austin, Texas) – YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan.
“Since we created the first YETI seven years ago, we’ve remained committed to creating the best coolers in the market,” says YETI CEO, Roy Seiders. “As the premium cooler market continues to grow, we are expanding the range of options for consumers. The ice blue coolers are inspired by blue hues in the natural world and are a perfect fit for marine lovers. In addition to colors, we have a number of new products in the pipeline to further broaden YETI’s reach.”
Founded in 2006, YETI Coolers virtually created the market for premium coolers by designing an extremely durable product with superior insulating properties for a variety of end markets and uses. The coolers are rotational-molded (the same process used to make whitewater kayaks) to ensure impact resistance and long-term durability.
The full-frame ColdLock™ sealing gasket combined with thicker walls filled with premium insulation offers industry-leading ice retention. Other features include integrated T-latches that keep the lid securely closed, a full-length, self-stopping hinge; tie-down slots for solid mounting; and integrated padlock ports to make the coolers certified bear resistant.
The all-new YETI Tank, Roadie and select sizes of Tundra coolers are available now in ice blue at select retailers and online at www.yeticoolers.com.